How you’ll make an impact
As a Business Development Representative (BDR) at Xero, you will be responsible for generating demand for our platform and solutions in a defined territory or market segment. You will work to generate prospects and qualify leads that translate to revenue opportunities for our Account Executive team.
You will act as a thought leader in your defined territory, representing Xero at our own and partner events, and establish a credible profile in the industry to attract high value partners to our business, and grow our market share.
What you'll do
Plan and execute on generating demand for our platform solutions. This may include marketing, events, targeted use of prospecting lists etc.
Make outbound calls to prospective accountants and bookkeepers, or subsidiaries in Enterprise networks and agreements, in order to generate qualified opportunities for the Account Executive team.
Use a variety of channels to reach prospects including phone, email, and social media.
Qualify leads and routing to the appropriate sales representative.
Conduct research on potential partners and identify key decision-makers within the organisation.
Maintain accurate records of all prospecting activities and track progress in our CRM.
Collaborate with the sales team to develop and refine the lead generation strategy.
Arrange and host Xero events for prospective partners throughout South Africa. What you’ll bring with you
Proven outbound sales experience
Prior experience in a SaaS company is preferred but not required
Familiarity with CRM systems - Salesforce
Demonstrated experience in generating business leads through multiple channels
Proven ability to develop targeted strategies for each channel, effectively reach potential customers, and drive interest in products or services
Strong analytical skills to assess channel performance and optimize approaches for maximum lead generation
Excellent communication skills, both written and verbal
Strong team player with experience in ensuring interlock between internal departments
