Lifecycle Marketing Lead

Our core values:

• Practices Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego

• Makes Exceptional Decisions: You use the case-appropriate level of rigor, data, and speed

• Cultivates Wholeness: You bring your authentic self and practice positivity

• Focus: You simplify, practice deep work, and say no often

Role 🎨

As Lifecycle Marketing Lead, you’ll literally transform and save lives by architecting and building the journeys that guide clients from curiosity to transformation, unlocking healing for hundreds of thousands.

• Strategy: Own the full lifecycle strategy, develop roadmaps, and execute on initiatives that increases acquisition, adherence, retention, and referrals

• Acquisition: Launch thoughtful campaigns across email and sms to ignite clients’ healing journey with Mindbloom

• Adherence: Architect seamless, personalized lifecycle flows across email, sms, and in-app channels that help clients complete their full program for transformational results

• Retention: Identify moments to creatively re-engage clients post-treatment with new programs that meet them where they are in their mental health journey

• Experiments: Run bold experiments, measure outcomes relentlessly, and double down on what works to accelerate client impact

• Collaboration: Proactively partner with product and engineering to market new features and programs with high-converting campaigns that educate clients

Sound Like You? 🎧

• Super IC: Delivers 10X impact through creative application of AI, voraciously seeks out opportunities to learn and advance, relentless drive to be the best-in-class marketer

• First-Principals Thinking: Takes full ownership, applies clear and deep thinking to solve problems, unconstrained by local maxima

• Copywriting & Messaging: Transmutes client empathy and company strategy into high-quality and high-converting copy

• Bias Towards Action: Possesses the agency, energy, and resourcefulness to GSD fast and well

• Mission-Obsessed: You have a personal connection to our mission

• Remote-able: You excel in a remote-first, writing-based culture of freedom and responsibility

Interview Process ✍

• Recruiter Phone Screen

• Hiring Manager Interview

• Role Deep Dive

• Career Story Interview

• Focused Team Interviews

• Reference Calls

Benefits 🤝

• Psychedelic Therapy: 90% off Mindblooom for you and 40% off for your family

• Fully Remote: More freedom, flexibility, and deep work than you’ve ever experienced

• Culture: Annual company retreat and department offsite

• Time Off: Take what you need, vacation and parental leave policy

• Insurance: Medical, dental, and vision insurance

• Retirement: Employer-sponsored 401k plan

Given Mindbloom’s funding and size, we heavily value the potential upside from equity in our compensation package. Further, note that Mindbloom has minimal hierarchy and titles, but the scope of the role and compensation will be reflective of your level. The estimated annual salary range for this role is $100,000 - $165,000 USD. The actual base salary may differ based on your current level of job-related skills and experience, location, and on market data changes. Total compensation for this role may vary depending on equity, sales incentives (for sales roles), and benefits elected.