WHO IS AGICAP?

Since our foundation in Lyon in 2016, we have been revolutionizing the liquidity planning market for SMEs across Europe. We enable our clients to strategically manage their cash flow - to stay on top of things, to look ahead and to grow. Being part of AGICAP means enabling every business to grow and helping companies achieve their entrepreneurial goals. Through one of the largest FinTech funding rounds of USD 100 million in 2021, we have grown from 3 founders to >500 employees.Most recently in November 2024, we raised and additional €45M with AVP. But we are just getting started and are looking for team players with an entrepreneurial mindset and the will to make Agicap the No. 1 all-in-one tool for cash flow in Europe.

Find out more about Agicap Germany here and about our values & mission here.

As part of the Demand Generation team, you will be responsible for developing and implementing strategies to generate traffic, leads and revenue through Demand Generation, ABM and LeadGen initiatives. You will optimize Customer Acquisition Cost (CAC) and payback time while ensuring a strong alignment with our Sales team working towards the company targets.

As a Performance Marketing Manager at Agicap, your scope will involve :

Plan, execute and iterate marketing paid acquisition and ABM strategies across several channels including SEM, Display, Paid Social, Video, and others

Work together with the Studio, Brand & Content Teams to develop high-quality copies and creatives, with regular reporting on their performance

Develop a nuanced understanding of our target customers and product through research and insights. Define and adjust accordingly key audiences, create impactful ads and account-specific messaging that resonate with our buyer personas

Collect and utilize feedback from the Sales team to optimize all possible campaign parameters across paid media activities, ensuring a strong cross-department collaboration

Monitor campaign performance, analyze data to constantly enhance customer engagement while minimizing acquisition costs / payback time by refining audiences, targeting, bids, and every pre and post acquisition touchpoint within our target accounts

Track and report on Lead, Demand & ABM campaign performance, including metrics such as account engagement, pipeline influence, and revenue impact

⭐ We’re looking for ⭐:

3-5 years of performance marketing and/or customer acquisition in a high-growth B2B company, ideally SaaS or scale-up.

You have a demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across different markets

Extensive knowledge of marketing tools, including HubSpot for effective campaign management

You thrive in an international environment, working in English with people from different backgrounds and cultures

Native or bilingual in French or German, with a strong command of English

Additional Information

HOW DO YOU BECOME PART OF THE TEAM?

Our interview process takes between 3 and 14 days and consists of

- First meeting with the Talent Acquisition team

- A role play or case study with the respective department

- Final round with management (and sometimes C-level decision-maker)

A transparent and fast process is a top priority for us - we therefore endeavour to respond to all applications within 48 hours.

We also aim to make everyone feel valued at work. This can only be achieved if our team reflects the diversity of Berlin. Even if you are concerned that you may not meet all the criteria, you can always apply to Agicap. We welcome and encourage everyone - regardless of ethnic origin, skin colour, religion, nationality, gender, sexual orientation, age, marital status or disability status - to apply.

See you soon, your Agicap Germany team!

Agicap

Performance Marketing Manager M/F

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